VeroHx

The truth is there. It’s just buried.

Vero is a diagnostic and advisory firm that partners with leaders to excavate the truth, architect a plan, and build a new path forward, so your people and organization thrive.

Sound familiar?

When leaders call us.

The problem has usually been around for a while, and the usual fixes haven’t worked. A survey went out, a program was purchased, and maybe an offsite was held, and yet the problem persists.

Your people and your data are trying to tell you what’s wrong. It’s not heard because it’s buried and scattered across your organization. Our diagnostic framework surfaces the truth and translates the nuance, so a plan can be built around what’s true.

“We’re losing good people, and we’re not sure why.”

“I spend so much of my job making people not quit.”

“We made a big bet on the technology, but the team is resisting.”

“We’re having trouble making decisions and getting things done.”

“We’ve already tried to fix this.”

Why it hasn’t moved

Most organizations get tidy answers to the wrong questions.

A list of averages. Themes so generic nobody can act on them. A benchmark against organizations your employees don’t work for. In a complicated environment, a simple answer is appealing, and it’s usually wrong.

Four employees say the same thing. Four completely different problems.

What they said

It's really about

"You don't pay me enough."

Pay

"You don't pay me as much as..."

Fairness

"You don't pay me what I'm worth."

Recognition

"You don't pay me enough to put up with..."

Culture

What it’s costing you

By the time the survey closes, it has been true for a year.

The human side usually moves first, and the financial and operational results follow it. It shows up in the margins long before it shows up in a report.

Operational margin

DecisionsExecutionCapacity

Slow decisions. Uneven execution. Capacity lost to friction and workarounds.

Financial margin

TurnoverProductivityGrowth

Replacement costs that keep coming. Missed targets. Growth that stalls.

Human margin

TrustCandorEngagement

Problems go unspoken. Engagement fades. The people you need leave.

Who you’ll work with

We believe leaders want to do a great job.

Given a clear picture of the real situation and the tools to act on it, remarkable things happen. When they don’t, it’s usually structure, incentives, habits and history producing the opposite of what anyone intended. We start from that assumption and go find the evidence.

We have been in the seat, sat across from the seat, studied the seat, and supported the seat.

You work directly with the principals and owners of Vero.

More about us →
Katherine A. Meese, PhD

Katherine A. Meese, PhD

Co-founder & principal

Katherine has spent more than 15 years studying why people stay, why they leave and what helps them do their best work. An award-winning researcher, she has written five books, including organizational behavior textbooks used at more than 260 universities, and has delivered more than 200 keynotes and workshops worldwide.

Nick Kennedy

Nick Kennedy

Co-founder & principal

Nick spent more than two decades building companies, with three exits in aviation and healthcare and more than $6B in transactions. He has logged more than 10,000 hours coaching C-level executives and founders, wrote The Good Entrepreneur, and is an EY Entrepreneur Of The Year and Hall of Fame inductee.

How it works

Diagnose before you treat. Measure the whole way.

Tell us what you’re seeing

A conversation about the problem, what you’ve already tried and what your data seems to say. If we aren’t the right fit, we’ll tell you and help you find one.

Get the diagnosis

We start with the data you already have, then add confidential interviews, a review of internal documents and metrics, and targeted measurement where the answer isn’t there yet. The diagnostic sets a baseline in all three margins.

Treat it and measure it

The plan is built around the problem you actually have, and we stay with the work. First formal checkpoint at 120 days. Full reassessment at 12 months.

Every engagement starts with the diagnostic. From there we use only what your problem calls for: offsites, decision rights, operating agreements, executive coaching and sustained support. See the full approach →

A year from now

The people you need decide to stay.

  • Problems get raised early, before the damage mounts.
  • Decisions have one owner, and they get made in the meeting.
  • Culture has become the foundation of everything you do.
  • You can see what moved against the baseline, and what didn’t.

The results speak for themselves

“I wondered if the cost was worth it, but I can tell you the ROI is easily 50:1. I had no idea how many blind spots I had.”
G.H. · Founder and CEO
“Our leaders have been buzzing about this for weeks afterwards, and have shared how impactful, data-driven, and translatable it was.”
H.F. · COO
“I’ve worked with many coaches and facilitators over 20 years of business. Nick operates at a completely different level. He surfaces what’s actually happening in a room.”
T.F. · CEO
“Engagements consistently deliver high-impact value—providing participants with actionable tools they can immediately apply in their professional lives. The ability to translate complex ideas into meaningful takeaways is truly exceptional.”
J.A. · CHRO
“The retreat changed how our leadership team operates. Six months later we still reference the frameworks and conversations we had in that room.”
A.S. · CFO
“Nick has changed my life. I think of my life in terms of before Nick and after Nick. The clarity, the courage, the accountability — it’s all different now.”
L.A. · Founder and CSO

What problem are you trying to solve?

You don't need to know exactly what is causing it or what kind of engagement you need. Tell us what you're seeing, what you've already tried, what your data seems to be telling you, and what still doesn't make sense. We can start there.

Start a conversation→
Planning an event? Book Katherine or Nick