VeroHx

Vero

/ˈvɛr.oʊ/
VEH-roh
Latin, from vērus
adj. true; real; genuine.

Vero is the firm courageous leaders call when the tried and true stops being true.

What we believe

Three convictions shape every engagement.

Humans are the most important part.

How people experience their work is what drives how the organization performs. We measure it and treat it with the same seriousness as the financials.

Leaders want to do a good job.

When results go sideways, it is usually structure, incentives and history producing the opposite of what anyone intended. Give leaders a clear picture of the real situation and the tools to act on it, and remarkable things happen.

The evidence decides.

Nobody gets to a better outcome by hearing a tidy version of the truth. We don’t soften a finding because it is uncomfortable, and we don’t dramatize a data point past what it supports.

Who you’ll work with

Two perspectives on the same problem.

Research without operating experience can produce findings that are technically correct and practically useless. Operating instinct without rigorous data can produce confident answers that are sometimes wrong. Every Vero engagement gets both.

Katherine A. Meese, PhD

Katherine A. Meese, PhD

Co-founder & principal

Katherine has spent more than 15 years studying why people stay, why they leave and what helps them do their best work. She is an award-winning researcher and best-selling author of five books, including organizational behavior textbooks used at more than 260 universities, with dozens of peer-reviewed publications.

Her research keeps returning to one finding: the strongest drivers of retention, engagement, trust and well-being cost almost nothing to put in place. She co-wrote The Human Margin: Building the Foundations of Trust with Quint Studer and Genfluence: How to Lead a Multigenerational Workforce with Dan Collard. She has spoken for the American Hospital Association, Mayo Clinic, Penn Medicine and the American College of Surgeons, and her talks carry a 9.8 net promoter score.

Nick Kennedy

Nick Kennedy

Co-founder & principal

Nick spent more than two decades founding, building, and selling companies (two led to IPO's) before moving into executive coaching and facilitation. He has more than 10,000 hours of coaching C-level executives, founders, and Hall of Fame athletes, and wrote The Good Entrepreneur. He is an EY Entrepreneur Of The Year and Hall of Fame inductee.

He co-founded the airline RISE and led it as CEO through its acquisition by Surf Air. Along the way he nearly lost what mattered most, and the lessons from that became The Good Entrepreneur. He coaches the way others coached him: honest feedback, a plan to execute, and encouragement when it counts. He is also a Techstars and Capital Factory mentor and an Ironman finisher.

Who we work with

We aren’t for everyone. That’s by design.

The leaders who call us have usually tried the big firm or the packaged assessment, and the problem is still there. We take on a small number of clients so we can build the work around the problem and stay with it until it holds.

If a standard survey or pre-packaged solution is what you need, we’ll help you find the right fit.

You work directly with a senior team. The people in the first conversation are the people doing the work.

Work directly with us.

When you reach out, you're talking with the principals who will do the work. There's no hand-off to a junior team. The people you meet are the people you work with.

Reach out to us→